Fiction Writing

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Fiction Writing - Let's try to write it

Tag Archives: eBook marketing

Online Ebook Marketing

So I’ve been trying to market the book: Old Flames. A really great ebook by E.R. Yatscoff. The ebook giveaway is still going on till the end of October, so you are free to join until then on Facebook.  That is one way I have been marketing the book. So it had been good. Got about 100 subscribers. That will hopefully amount to 50 reviews or more. It would help boost sales.

Next is trying to boost incoming traffic to the authors website. This is done via website linking. Don’t link the name of the site i.e. :www.yatscoffbooks.com. Use a different term i.e.: firefighter ebook. This will help search engines define how it is linked and changes the search terms of people looking for your site. I also get incoming links via directories and blog rss feeders. We’ll see how well they work. It is a slow process as overdoing it one month can ruin google’s view of your website. Slow and steady is the key.

There are also more traditional approaches to ebook marketing like newspapers and paid newspaper reviews, but those are expensive and beyond my budget.

Good luck!

How to market your eBook?

So the big question is how to market your eBook from a basic eBook to a great eBook.  What do you choose? Pay per click marketing? Giveaways? Free samples?

Let’s look at some statistics from Smashwords.

So first we should think about the source= Smashwords. They did the survey on mobilereads. So we can assume it’s not the complete Smashwords fan base. Only a selected group. We should assume the statistics may not reflect Amazon’s fan base or even all of smashwords, but it is better than anything else we have to go on. So let’s work with it.

Let’s choose out marketing tactics to see if we have a fit. Let’s say giveaways. What benefits do giveaways offer? Reviews, page views, free reads, free samples. So this covers 29% (forum, blog, message board recommendations), 4% (sample and like), 7% (browse randomly and look at reviews) and 5%(free ebooks then buy). That gives us 45% for giveaways. That covers lots of our basis. This assumes if you conduct a successful give away you are creating ways to get books sold (assuming you have more than 1 book online). This can also draw people into friend recommendations as well.

Remember not to judge a book by it’s cover…. But I do. I don’t care what anyone says. I always judge a book by it’s cover if the author is unknown and no one recommended it to me. Make an awesome cover!!! Pay if you need to.

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