Fiction Writing

Let's try to write it

Fiction Writing - Let's try to write it

Tag Archives: marketing

Best way to link to your website

As an author you may not know the best way to link to your website. There are two main ways to link your website.

First is to insert the html  like this: http//www.yatscoffbooks.com. <– this sucks. When google searches through webpages it sees that your site is linked via http://www.yatscoffbooks.com.  So it relates this with peoples queries. So if people search ‘yatscoff books’ it will be great!! BUT no one searches that… So try number two.

Second is to insert this: <a title=”Great eBooks” href=”http://www.yatscoffbooks.com”> Great eBooks</a> Which looks like this when finished: Great eBooks. This means google will relate ‘great ebooks’ with your website instead of the name of your website.

First you should choose some keywords. These keywords are what you should use to relate to your website. For example: fiction ebooks, great ebooks, (genre) + ebook, (Genre) + (best)+ ebook. I’ll post about keyword choices soon.

 

Online Ebook Marketing

So I’ve been trying to market the book: Old Flames. A really great ebook by E.R. Yatscoff. The ebook giveaway is still going on till the end of October, so you are free to join until then on Facebook.  That is one way I have been marketing the book. So it had been good. Got about 100 subscribers. That will hopefully amount to 50 reviews or more. It would help boost sales.

Next is trying to boost incoming traffic to the authors website. This is done via website linking. Don’t link the name of the site i.e. :www.yatscoffbooks.com. Use a different term i.e.: firefighter ebook. This will help search engines define how it is linked and changes the search terms of people looking for your site. I also get incoming links via directories and blog rss feeders. We’ll see how well they work. It is a slow process as overdoing it one month can ruin google’s view of your website. Slow and steady is the key.

There are also more traditional approaches to ebook marketing like newspapers and paid newspaper reviews, but those are expensive and beyond my budget.

Good luck!

Are give away campaigns effective for eBooks?

So since I’m marketing my dad’s ebook Old Flames, I need to find the best way to market it. What is the best way? Low budget of course. So far I’m starting giveaways. I am advertising the giveaway on Goodreads and Facebook. Trying to get as many people to write reviews of the books as possible.

So I started the campaign at the start of October and will finish at the end of October. Give them 15 days to download then see how many reviews we get on all the sites. Hopefully it works out well.

100 people so far will receive the book, I really hope it gets up to about 500 though. That would make some waves in the market.

Other methods of Ebook Marketing

The next step would be advertising online.  Maybe PPC via google or even on Goodreads.

I am also using this blog, another blog, to bring web traffic to my father’s interesting book site.

Another strategy is using web directories to increase incoming links to my father’s website. I add his website to about 3 -6 directories each month to increase incoming links. These are good websites as well so they should increase search percentages.

I’ll keep you posted on the ebook giveaway. So far I have about 100 people joined, but that’s not good enough. Need more. Join the Facebook group if you do want the book though.

How to market your eBook?

So the big question is how to market your eBook from a basic eBook to a great eBook.  What do you choose? Pay per click marketing? Giveaways? Free samples?

Let’s look at some statistics from Smashwords.

So first we should think about the source= Smashwords. They did the survey on mobilereads. So we can assume it’s not the complete Smashwords fan base. Only a selected group. We should assume the statistics may not reflect Amazon’s fan base or even all of smashwords, but it is better than anything else we have to go on. So let’s work with it.

Let’s choose out marketing tactics to see if we have a fit. Let’s say giveaways. What benefits do giveaways offer? Reviews, page views, free reads, free samples. So this covers 29% (forum, blog, message board recommendations), 4% (sample and like), 7% (browse randomly and look at reviews) and 5%(free ebooks then buy). That gives us 45% for giveaways. That covers lots of our basis. This assumes if you conduct a successful give away you are creating ways to get books sold (assuming you have more than 1 book online). This can also draw people into friend recommendations as well.

Remember not to judge a book by it’s cover…. But I do. I don’t care what anyone says. I always judge a book by it’s cover if the author is unknown and no one recommended it to me. Make an awesome cover!!! Pay if you need to.

This site is protected by Comment SPAM Wiper.